October 18, 2024
Narrative and Identity
AZ Latino Values Research
Description
ACE led this research to support its organizing efforts. It is using the findings as it trains organizers and canvassers to reach eligible voters across Arizona. The findings will help organizers build a strong sense of community among Latino voters and ensure that outreach is done in meaningful ways.
Authors
Arizona Center for Empowerment
Data for Social Good
Sojourn Strategies
source

DPI has been leading research to better understand the beliefs, values and political identities held by diverse Latino communities. Previous survey-based research in partnership with Equis Lab in 2022 laid the foundation for community-specific values clusters. A further experiment in 2022 began testing the effectiveness of these findings in an on-the-ground program, in partnership with Florida Rising. This third phase of Latino Values research built upon these research partnerships and further explores how Latino communities think about themselves, their individual and community power, and their relationship to government. This research explored the nuance of Latino values and political identities in Arizona. Lisa Garcia Bedolla, from UC Berkeley, an expert in Latino political identity and Latino-focused voter engagement efforts, anchored the research in partnership with Arizona Center for Empowerment (ACE).

Related Research

Powerpoint
April 30, 2023
Latinx Values Messaging GOTV Test with Florida Rising Together
In fall 2022, Sojourn Strategies, in partnership with Florida Rising Together, Solidarity Strategies, and Analyst Institute, conducted a field experiment to measure the impact of a survey-informed message developed to increase voter participation among Latinx voters.
PDF
August 10, 2022
Latinx Values Survey
DPI supported Equis and Sojourn Strategies in a partnership with numerous organizing groups including Florida Rising, Make the Road Nevada, Poder NC, LUCHA, Voces de la Frontera, and PICO California to survey Latino voters and dig deep on who is voting, why, and what values are motivating for civic engagement.