Over the past three years, I have been conducting research on Black voters (and non-voters, too) to understand their perceptions of their own power and the collective power of the Black community, how those perceptions of power correlate with voter turnout, what Black voters believe is the best representation of Black political power as well as how Black voters respond to messaging when messages are presented in a “power frame” context. Prior to this, I have spent over 15-years doing commercial, policy, academic, and community research.